SideAffect Branding

SideAffect is a music producer from the Greater Toronto Area. 

The goal for this project was to create a brand that is dynamic and captures the energy of his music. The avatar created for the logo is adaptable and can be expanded upon as SideAffect's music evolves. The symbols around his head can swapped to reflect different genres or moods. This creates a system that allows SideAffect to explore different genres of music while maintaining a cohesive identity.